Alison Parks-Whitfield

http://www.alisonparkswhitfield.com/index2.php

Alison Parks-Whitfield's work is very different to what I had been looking at from Delores Custer. Whitfield's work sometimes look quite hazy,with soft lighting on many photographs and is usually displayed in a tight crop with only a bit of the item showing, then again that's all she needs to show to make the product look appealing.

Her lights seems pretty specific to the item she is shooting. She captures what time of day you might consume the product and this is reflected in her lighting. Her pictures of morning food such as toast and porridge is shot in bright natural light as that what you hope to stat your day looking at. But then other product shots like the scones and jam are in a much dimmer light as though it is late afternoon, this makes the consumer think of when they might want the product and how it will make them feel.